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Advertisements:
Advertising, in its many forms, played a major role in the express business from
the earliest days. Signs, calling cards, and newspaper advertisements are
given considerable attention by authors Beebe and Loomis (see Bibliography). The
natural expansion of business depended upon the company's reputation, of course,
but first it was necessary to publicize whatever services were being offered.
Agency
Appointments:
Trustworthy
people were always in demand for appointments as agents. Prominent and
successful storekeepers, attorneys, and other community leaders frequently were
asked to represent the interests of the company in their own town, or to travel
to a remote mining camp and open a new Office. The appointment
certificate, displayed publicly, was recognition of the company's trust in the
individual. To be appointed an agent frequently ensured the person a
continuous place of prominence in the community.
Badges
(Cap):
Engraved,
German-silver cap badges began appearing in the 1880's. Agents, Drivers,
Messengers, Porters, and Transfer clerks were the employees that came into
contact with the public, and therefore had the need to be identified. Each
employee was issued a badge by number. Therefore the lower the number, the
earlier the date of issue. In 1888, three company departments were
established, so a letter prefix was added to the number: "P" for
Pacific, "C" for Central, and "A" for Atlantic Departments.
Bags:
Several
kinds of bags were used, mostly for coins, and for messengers to use when
dealing with local merchants. Most of them were made of very heavy canvas, and
some were reinforced with leather. Besides coin bags, there were bullion bags,
Grip bags, Kit bags, Nose bags and Parcel bags.
Books:
Many
"Books" that were used by the company were merely sheets of blank
business forms, bound together and store someplace in the office. These
Forms are presented later in a separate section. A Directory, a List, and a
Tariff were Office reference books. Other books and booklets included
Instruction Books and Tourist Guide Books.
Boxes:
Pine wood with oak rims, reinforced with steel straps, seems to be the preferred material for the
many different kinds of company boxes. The oak and straps were used to prolong the
life of the box, to protect the box from wear and tear, and to deter robbery and
pilferage. However, any wooden box could be opened easily with a good axe, or a
blast from a shot gun. All of the company treasure boxes were made to strict specifications.
Any so-called "Wells Fargo strong box" that departs from this appearance is probably a fake.
Call
Cards:
Frequently
called "cardboard signs," these were used by regular customers, rather
than by the express office. When there was a package to be expressed, the
customer would simply hang the call card outside, or in his shop window, to
signal the express driver to stop. Express company drivers and messengers, on
regular "freight runs," would see the call card, "call" upon
the customer, and pick up the package.
Directories:
Directories were tables of destinations and other information needed by the
agent to properly route all express business. Earlier directories were simply
alphabetical listings, but later editions began to use destination codes.
Express company destination codes, refined later by the American Railway Express
Co. and the Railway Express Agency, were the forerunners of the modern Zip Codes
and airport codes on airline baggage tags.
Firearms:
Agents
issued one or more firearms to messengers and guards at the start of their
"run:" A revolver with belt and holster, a shot gun and a rifle.
Messengers and guards were responsible to check them to be clean and
operational, and to load them with the ammunition provided by the agent.
Forms:
The
company used business forms numbered in the hundreds, far too many to be
documented here. There was probably one printed form for every conceivable event
in the course of running the business. Sometimes the form numbers conflicted,
and eventually, renumbering caused even further conflicts.
Franks:
In
the latter half of the 19th century, a service that was pre-paid, or performed
free-of-charge by a company was known as a "frank." Most of the stage
and packet lines, railroads, telegraph, and express companies in that period
issued one or more types of franks, usually free of charge, to business
associates and favored customers, in return for similar favors.
Horses:
Since
horses were the method of transportation that the company used to transact
business, a variety of property items was purchased by each office to meet the
needs of the animals. Nose bags, bits, horse blankets, bobs, breast plates,
bridle, mane brush, hitch weight, storm cover and wagons are just a partial list
of these items.
Keys:
"Losing
a key, or forwarding a treasure box unlocked, will not be excused."
Instruction #18 from the 1884 Book of Instructions is evidence of the value
placed on keys within the company. Examples included; Erie Keys, O.J. Keys,
Padlock Keys and W F Co Ex Brass Keys.
Lamps
& Lanterns:
A
lamp
was purchased in 1894 for $0.20, and classified as office property. A desk
lamp was purchased in 1899 for an unspecified amount. Kerosene lanterns were
purchased from many of the railroad supply houses and manufacturers.
"Wire Cage" lanterns used one or two heavy horizontal wire rings to
protect the globe, with an additional wire ring forming the top of the cage, and
still another forming the bottom.
Lists:
Lists
were initially "broadsides" that were framed and posted in the express
office. There were 78 offices on the 1857 List of Office & Agents, and the
company boasted of 320 employees. At some point, probably in the 1870's, the
list was published in book form. Agents' names were omitted after 1911.
Locks:
Locks
of various types were used to lock office doors, treasure boxes, kit trunks,
express cars, day wagon cages, and office cages. Ayers, Climax, and Romer are
the common manufacturers. They were assembled by the manufacturers from
either malleable iron or brass parts.
Photos
& Posters:
Photography
was still in its infancy in the early years of the company. However, the
expressmen, their offices, and the stage coaches and wagons upon which they
rode, captured the attention of enough photographers to record for us a few
moments in the life of the agents and messengers. As Early as 1852, the company
had posters printed to advertise services, to call attention to robberies, to
remind the employees of their duties, and to inform the public of services,
rates, and rewards being offered.
Seals
& Sealers:
For
centuries, seals have been used to ensure that the contents of an envelope or
package would reach its addressee, uncompromised and unaltered by the carrier. A
seal, therefore, should be a device that is unique, is affixed by the
sender, is easily recognized by the addressee, and is difficult, if not
impossible, to duplicate. Unfortunately, the seals themselves are easily duplicated in today's machine shops,
resulting in making virtually all of today's so-called "Wells Fargo wax sealers" suspect.
Signs:
After
the stagecoach, treasure box, and the shotgun, the sign is probably the most
enduring symbol of the presence and influence of the company in the American
West. The sight of a wood sign being nailed to the front of an office, announced
that a remote mining camp had attained some status, that its people were finally
in communication with the rest of the world, and that it could
anticipate more than just an ephemeral gold-strike volume of business in its
future.
Trucks
& Wagons:
Two-wheeled
Hand Trucks were used for moving heavy trunks and crates. Types of wagons
include single wagons, day wagons, double wagons, cage wagons, and mud wagons.
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